A. Goal Of This Page

Document a repeatable ad setup that:

1. Starts quick conversations using WhatsApp (priority in India)
2. Collects filtered leads through quick forms
3. Scales into a more serious landing page funnel once the system is proven

And does this with:

• Clear campaign objectives
• Simple structure (campaigns, ad sets, creatives)
• Practical budgets and scaling rules

Anyone should be able to replicate this logic without guesswork.

B. The Only 3 Campaign Types We Use

For this system, only three campaign types matter:

1. WhatsApp Messaging Campaign – to start fast, direct conversations
2. Quick Form Lead Campaign – to quickly test offers and collect data
3. Landing Page Campaign – to scale with higher-quality leads

Each one has a specific role and a matching objective.

C. Campaign Objectives That Actually Make Sense

Meta gives many objectives.